Content Management Systems
A Content Management System (CMS) is a web program used to create, manage and publish information on the web.CMSs are designed to allow multiple users to edit
and publish shared information. Generally, no scripting knowledge is required to do with a CMS
WHAT ARE THE ADVANTAGES OF CONTENT
MANAGEMENT SYSTEMS?
Content management provides many advantages over traditional methods of
information editing.
Content Ownership
Content ownership empowers business users to quickly and efficiently update
their online information without technical intervention. Having full content
ownership expands the opportunities for subject matter experts to make their
information available to their specific audiences.
Decrease Costs
A CMS significantly lowers costs associated with managing information online. Manual
technical steps in the process are eliminated and the “webmaster bottleneck” is
eradicated.
Content creation is less costly as business users can directly contribute
information online without going through an intermediary. An information
technology specialist is no longer required to reconfigure content from
oneprogram to a suitable online format. Removing steps in the process frees up
expensive technical persons for more pertinent tasks.
Content publishing is less costly as information is scheduled in advance to be
published at a specific date and time. Associated images and files for content
are published by the CMS, reducing the technical burden of finding the
necessary assets. The CMS is also capable of expiring content at a predefined
time.
Increase Revenues
A CMS provides new ways to increase revenues. With lower time-to-market for content
and the empowerment of business users, new opportunities are available on which to
capitalize.
Time Sensitive Opportunities
New opportunities arise when information is published online in a matter of
minutes as compared to hours or days. A good example exists in media
publishing. Breaking a news story ahead of the competition brings a first-mover
advantage, drawing additional visits to the site and increased income from
sponsors. A CMS improves the speed to publishing for content online.
Fresh Content Encourages Return Customers
Would you rather visit a site that is updated once a year or a site that is
updated once a week? A frequently updated site is going to have fresher
content which will encourage customers to return, resulting in increased
revenue opportunities.
Version Control
Version control is the automatic backing up of content as changes are made.
With version control in place, business users are given peace of mind that
errant actions will not lose information. In addition, the versioning mechanism
allows for full compliance with legal and government regulations.